Labour, Self-Care and Respite: Neoliberal Rationalities in Sleep Crisis Rhetoric
New Formations - ISSN 0950-2378
Volume 2022 Number 106
Labour, Self-Care and Respite: Neoliberal Rationalities in Sleep Crisis Rhetoric
Diane Negra, Suzanne Leonard pages 43-59
DOI: 10.3898/NEWF:106.03.2022
Abstract
This article tracks the emergence of sleep discourse in the past ten years in the USA, illustrating a democratisation of this rhetoric insofar as it has begun to interpellate populations beyond midlife women. Despite the sociological and demographic inequities associated with sleep deficits in marginalised populations, the much vaunted ‘sleep crisis’ is more widely appreciated as a distinct self-care frontier. Such behavioural scripts resonate with exaltations of the self as resilient entrepreneurial problem-solver and are linked to the broader positioning of self-care as salve for the injuries of neoliberalism. Beginning with sleep’s ties to women’s wellness and consumerist culture writ large, we apprehend sleep as an economy, one with staggering new commercial dimensions. Sleep remedies tend to be focused narrowly on the acquisition of products and technologies (sleep sprays, essential oils and melatonin gummies, blackout curtains, premium bedding, sleep apps, sound machines, adult sleep coaches), all of which come under consideration here. The investigation then turns to the heightened attention paid to the experience of sleep during COVID-19, discusses how sleep discourse articulates to and with a sense of ambivalent dispossession from work regimes and, finally, argues that the sleep crisis has been leveraged to intensify neoliberal brutalities.
SORRY - you are not registered as being permitted online access to the full text of this article
You have the following options:
- If you are viewing this via an institution or academic library you can ask that your institution takes out a Subscription to this journal.
- If you already have a Personal Subscription please login below
Forgotten your username / password? Click here to locate
- Purchase an annual Personal Subscription
PRINT + DIGITAL personal subscription (£45 / year)
DIGITAL personal subscription (£30 / year)
A Personal Subscription provides immediate access not only to the single article you are seeking, but also to all past and future articles in this journal up to the expiry of your annual (calendar year) subscription. - Purchase immediate access to this single article (UK£7.00) - Buy article Coming Soon
To cite this article
Diane Negra, Suzanne Leonard (2022) Labour, Self-Care and Respite: Neoliberal Rationalities in Sleep Crisis Rhetoric, New Formations, 2022(106), 43-59. https://doi.org/10.3898/NEWF:106.03.2022