Black Twitter? Racial Hashtags, Networks and Contagion
New Formations - ISSN 0950-2378
Volume 2012 Number 78
Black Twitter? Racial Hashtags, Networks and Contagion
Sanjay Sharma pages -
Abstract
This essay foregrounds how technocultural assemblages - software platforms, algorithms, digital networks and affects - are constitutive of online racialized identities. Rather than being concerned with what online identities are in terms of ethno-racial representation and signification, we can explore how they are materialized via the technologies of online platforms. The essay focuses on the micro-blogging site of Twitter and the viral phenomenon of racialized hashtags - dubbed as ‘Blacktags’ - for example #onlyintheghetto or #ifsantawasblack. The circulation of these racialized hashtags is analyzed as the transmission of contagious meanings and affects, such as anti/racist humour, sentiment and social commentary. Blacktags as contagious digital objects play a role in constituting the ‘Black Twitter’ identities they articulate and interact with. Beyond conceiving Black Twitter as a group of preconstituted users tweeting racialized hashtags, Blacktags are instrumental in producing networked subjects which have the capacity to multiply the possibilities of being raced online. Thus, ethno-racial collective behaviours on the Twitter social media platform are grasped as emergent aggregations, materialized through the contagious social relations produced by the networked propagation of Blacktags.
To cite this article
Sanjay Sharma (2012) Black Twitter? Racial Hashtags, Networks and Contagion, New Formations, 2012(78), -