The unwanted labour of social media: women of colour call out culture as venture community management

New Formations - ISSN 0950-2378
Volume 2015 Number 86

The unwanted labour of social media: women of colour call out culture as venture community management
Lisa Nakamura pages -

Abstract

Social media platforms generate huge profits from free user data. Twitter and other social media sites benefit additionally from the labour of volunteer community managers whose efforts to moderate misogyny and sexism online are often unwanted, punished, and viewed as censorship, uncivil behaviour, or themselves forms of sexism. Hashtag movements like #ThisTweetCalledMyBack reveal a growing labour consciousness on the part of these volunteers and an awareness of their role as an emergent formation within this ‘new economy’.

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To cite this article
Lisa Nakamura (2015) The unwanted labour of social media: women of colour call out culture as venture community management, New Formations, 2015(86), -

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