'Fit is the new rich': male embodiment in the age of austerity

Soundings - ISSN 1362-6620
Volume 2015 Number 61

'Fit is the new rich': male embodiment in the age of austerity
Jamie Hakim pages -

Abstract

In July 2014, cultural commentator Mark Simpson coined the term ‘spornosexual’ to signify a new articulation of masculinity that had begun emerging across different locations within contemporary culture. A portmanteau of sportsman and porn star, a spornosexual is a young man who attempts to fashion a spectacularly muscular body in order to share images of it on social networking sites.  […]

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To cite this article
Jamie Hakim (2015) 'Fit is the new rich': male embodiment in the age of austerity, Soundings, 2015(61), -